Creating a Meaningful World for Young Guests

For a distinctive hospitality destination in Morocco

For a distinctive hospitality destination, we are developing the creative vision for an immersive experience designed especially for younger guests. The ambition extends beyond a traditional children’s club, bringing play, discovery, nature, culture and local craftsmanship together within one coherent world.

During this initial concept phase, we are exploring several creative directions. Each places a different emphasis on qualities such as adventure, curiosity, connection, hospitality and craftsmanship. The selected narrative will eventually guide the experiences, spatial design, guest journey, naming and storytelling.

The project is still evolving, but its ambition is clear: to create an authentic, exclusive and memorable children’s experience destination where young guests feel welcome, inspired and encouraged to discover something new during every visit.

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