Storytelling. The foundation to build your kids club success on!
Every kid loves a good story. That’s why we always create kids clubs that have a strong storytelling concept as a basis.
We write a story which will fascinate, intrigue and capture the imagination of the children who visit the kids club and also include a little of the local flavour, culture and tradition. This will provide the fundament on which we will be able to create great designs for the different kids areas, link all the individual dedicated kids areas together with one uniform theme and create a clear identity for the kids club. In short, it’s that extra bit of magic that turns a regular kids area into a truly magical experience that children will remember for years to come.





Illustrative visualisations from the Story “George & the 7 magical Dragon tears”
“…. And every tear of the dragon had a special quality. Because of this, the grey old land suddenly began to change into something wonderful. The dark light was washed away by bright rays of the sunshine, the black earth grew green and the whole surrounding area began to turn into one big green paradise, with a large mysterious play tree on top of the hill that bloomed brightly….“
A successful kids club hosts happy children and a great story is essential to any good kids club concept. Combine this with beautiful biophilic design, excellent service with a smile and a well-balanced activity programme and you have all the elements you need for a winning formula.
Stoerrr offers a unique Storytelling concept service for hospitality companies, designers & architects working on hospitality development projects which need a Kids Club, Playground or new family leisure plan. We can develop unique storylines that you can use as a foundation for the development direction regarding design, activity development & branding. Unique Stories that create unique guest experiences and will strengthen any hospitality brand’s family services offering.
Storytelling development includes;
- Initial rough ideas storylines,
- Story concept development,
- Mood boards & imagery,
- Sketches, illustrations of a main concept,
all above is the perfect foundation to have your kids club, playground and leisure concept direction defined.
Interested in how we can help turn your new kids club into a truly memorable family experience?

Then contact us via below appointment form or contact us at carl@stoerrr.nl