STRRR News

Stoerrr Leisure Concept insights

  • The Power of Synergy: Stoerrr, STRIKR. & DSG
    How three disciplines together are redefining Family Entertainment Center Development The world of leisure and hospitality is evolving rapidly. Traditional Family Entertainment Centers (FECs) are making way for immersive, active, and socially driven experiences. Within this shift, a powerful new collaboration is emerging: Stoerrr Leisure Concepts, STRIKR, and DSG Landscaping. Together, they represent not a traditional developer, but a next-generation leisure ecosystem—focused on experience, profitability, and speed of execution. One Vision, Three Areas of Expertise What makes this collaboration unique is the clear role each partner plays in developing modern FECs and experience centers. Stoerrr – Concept & Experience Stoerrr… Read more: The Power of Synergy: Stoerrr, STRIKR. & DSG
  • Stoerrr’s Next stop: Barbados
    We’re proud to share that Studio Stoerrr has been invited to collaborate with a renowned resort on Barbados to develop a holistic interior concept, zoning strategy, and experiential design. Our role goes far beyond upgrading individual play spaces. The ambition is to shape a destination within a destination—one that feels seamless, iconic, and deeply connected across all areas. By carefully layering spatial storytelling, flow, and experience, the project aims to elevate guest enjoyment, extend dwell time, and strengthen family appeal throughout the resort. This assignment reflects our core belief: that thoughtfully designed leisure environments can become powerful drivers of experience,… Read more: Stoerrr’s Next stop: Barbados
  • Dunegolf. A new STRIKR. golf experience
    Dunegolf at Camping de Lakens – A new STRIKR. experience in the making The 5 star Glamping – Camping de Lakens approached us a few months ago with a clear challenge. It was an ambitious task: transform a former 1,500 m² parking area into a characterful, dune-inspired minigolf experience. Exactly the kind of brief STOERRR was made for. From parking lot to iconic Dunegolf experience. Working closely together, we developed a completely new Dunegolf course. It drew inspiration from the surrounding dune landscape. It also embraced the relaxed beach vibe of the Kennemer Duincampings. The result:12 unique Dunegolf holes with… Read more: Dunegolf. A new STRIKR. golf experience
  • Active Family Experiences at MOA Sports Kids Club
    Shaping the Future of Family Travel Experiences MOA Sports Kids Club is currently being developed with a clear ambition: to redefine how hotels engage families. As family travelers increasingly seek active, meaningful experiences, Stoerrr is designing a concept that brings children and parents closer through movement, play, and shared discovery. The idea behind MOA—More Of Activity—is evolving into a flexible framework that blends sports, games, and family‑focused challenges. While still in creation, the vision is to offer children a place where they can explore freely. It also gives parents the opportunity to participate, connect, or simply enjoy watching their kids… Read more: Active Family Experiences at MOA Sports Kids Club
  • STOERRR is heading into the mountains!
    Community building Andermatt Stoerrr Leisure Concepts is proud to share that we’ve begun an exciting new assignment in the heart of the Swiss Alps! We are now developing an innovative activity hub, a dedicated family, kids, and teen club for the wonderful community of Andermatt. Our vision is to create a dynamic space that fosters connection, adventure, and unforgettable moments for residents and visitors alike. We’re eager to contribute to Andermatt’s vibrant landscape with this unique project. More to come soon! #Stoerrr #studiostrrr #andermatt #switzerland #activityhub #club #communitydevelopment #leisuredesign #familytravel #swissalps #kids #teens #kidsclubdesign
  • CONCEPTUAL WORK BY STOERRR
    What Does “Conceptual Work” Mean? Conceptual work is the creative and strategic foundation of your hospitality experience. It’s where we define the big idea behind your brand and translate it into a clear, consistent guest experience. Before any design or execution happens, we create the blueprint that ensures everything feels connected and purposeful. Why It Matters In a competitive hospitality market, a strong concept makes your property stand out. It gives guests a reason to choose you—and remember you. What We Deliver The Result A hospitality experience that is cohesive, differentiated, and emotionally engaging—from the first impression to the last… Read more: CONCEPTUAL WORK BY STOERRR
  • STRIKR. Nature, Play, Adventure—That’s Dunegolf!
    Commissioned by STRIKR.: Stoerrr Designed and Developed Dunegolf STRIKR is heading into the dunes! We are thrilled to announce that STRIKR. has been awarded a unique project at Camping de Lakens in Bloemendaal aan Zee. Located in the stunning Zuid-Kennemerland National Park, surrounded by dunes and nature, we will be creating an adventure mini-golf course that is just as special as the location itself. What are we building? All of this in a setting that perfectly matches the surroundings: a true dune golf course! This project combines sports, play, and nature experiences in a way that will give guests at… Read more: STRIKR. Nature, Play, Adventure—That’s Dunegolf!
  • STRIKR. Leisure, Sports & Play: Where Competitive Socialising Meets Spatial Innovation
    In a world where leisure is evolving rapidly, STRIKR. Leisure, Sports & Play is redefining how we experience fun, movement, and connection. STRIKR BV emerged from a collaboration between Stoerrr Leisure Concepts and DSG Landscaping. It is more than a brand. It is a playground of possibilities. The Future of Competitive Socialising Immersive Adventure Footgolf courses and high-tech gaming rooms are part of the offerings. STRIKR delivers turnkey entertainment solutions that transform venues into vibrant hubs of activity. Whether it’s a luxury hotel, a family entertainment center, or a boutique resort, STRIKR creates spaces that invite guests to play, compete, and connect—regardless of age. Their flagship concept, Mini Adventure Footgolf &… Read more: STRIKR. Leisure, Sports & Play: Where Competitive Socialising Meets Spatial Innovation

Create unforgettable hospitality experiences that captivate guests, drive revenue, and open the door to the family market

At Stoerrr, we craft immersive leisure concepts that enhance your hotel’s family-friendly appeal. Through bespoke interactive leisure hubs, engaging kids clubs, dynamic play areas, and enriching activity experiences, we transform everyday spaces into standout destinations. These signature elements are distilled into a comprehensive playbook, guiding seamless implementation and long-term impact.

Why Hotels & Resorts Choose Stoerrr

  • Boost Guest Satisfaction: Families stay longer and return more often when children are entertained.
  • Increase Revenue: Leisure zones drive bookings, restaurant visits, and extended stays.
  • Tailored to Your Brand: Every concept is designed to reflect your hotel’s identity and guest profile.
  • Safe & Sustainable: We use child-safe, eco-friendly materials that meet international standards.

Leisure Concepts for Hotels & Resorts

Indoor Kids Club, Teens Club & Playgrounds

Themed, modular play zones that fit seamlessly into lobbies, lounges, or dedicated family areas.

Leisure Activity Center – Competitive Socialising

Interactive Leisure Hub. A dynamic, guest-centric space designed to elevate social engagement through competitive games, playful experiences, and curated food & beverage offerings. Ideal for families, couples, solo travelers, and corporate groups

Sensory Rooms

Quiet, inclusive spaces for children with sensory needs—ideal for wellness-focused resorts.

Edutainment Corners

Creative zones with storytelling, puzzles, and interactive learning—perfect for rainy days or quiet evenings.


Success Stories

Family by JW” – Family Social Club at JW Marriott
A themed indoor family Social Club that increased family bookings by 35% in the first quarter.

Vibe City” – Family & Teens Leisure Center at Hard Rock Hotels & Resorts
A custom Family Entertainment District that became the resort’s most Instagrammed feature.

Let’s Design Your Hotel’s Next Attraction

Whether you’re upgrading a leisure facility, a kids’ club or launching a new family wing, Stoerrr is your creative partner.
📞 +31 6081369098
📧 contact@stoerrr.com

FAQs

How can Stoerrr help my hotel attract more families?

Stoerrr designs custom leisure spaces—like leisure activity zones, kids clubs, play areas, and edutainment experiences —that enhance your family-friendly offerings. These experiences increase guest satisfaction, repeat bookings, and social media engagement.

Do you offer branding or themed experiences for hotel chains?

Yes. We specialize in creating branded experiences that align with your hotel’s identity—whether it’s nature-themed, adventure-based, or wellness-focused. We develop total playbooks for your leisure offerings, we did that for JW Marriott, Marriott Vacations Club and Hard Rock Hotels & Resorts

What types of leisure concepts are best suited for hotels and resorts?

Hotels benefit most from compact, themed indoor play areas, family zones, kids clubs, splash zones near pools, sports activity areas, interactive leisure hubs and quiet sensory rooms. We tailor each concept to your space, brand, and guest profile.

Can Stoerrr work with limited space or existing architecture?

Absolutely. Our modular designs are flexible and can be integrated into lobbies, lounges, or underutilized areas without major renovations.

How long does it take to design and install a leisure concept?

Timelines vary based on complexity, but most hotel projects take 6–12 weeks from concept to completion of the design.

Is Stoerrr’s work compliant with safety and hospitality standards?

Yes. All our materials and designs meet EU safety regulations and hospitality industry standards. We prioritize child safety, durability, and ease of maintenance.

Ready to Transform Your Hospitality Space?

Let’s create a leisure experience that guests remember—and families return to.
Whether you’re launching a new venue or reimagining an existing one, we’ll help you design with purpose, emotion, and commercial impact.

Book here your free consultation

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Your consultation request has been received, and we’re excited to learn more about your vision. One of our hospitality design specialists will be in touch within the next 1–2 business days to schedule your free concept consultation. In the meantime, feel free to explore our latest insights on immersive design and family-friendly hospitality. Let’s create something unforgettable—together.
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