Stoerrr Leisure Concept insights
- Stoerrr Appointed as a Consultant to Create the Yas Plaza Kids Experience
We are proud to announce that Stoerrr has been selected to develop the new Kids Experience for Yas Plaza Hotels. Yas Plaza has recently evolved from a collection of individual hotels into one unified, five-star hospitality destination. As part of this transformation, an existing ballroom of approximately 750 m² will be converted into an extensive Kids Club for children of different ages, complemented by a dedicated experience for teenagers. Studio Stoerrr will create the strategic and creative foundation that brings the entire experience together. Our role is to transform the Kids Club from a beautiful play environment into a distinctive… Read more: Stoerrr Appointed as a Consultant to Create the Yas Plaza Kids Experience - Creating a Meaningful World for Young Guests
For a distinctive hospitality destination in Morocco For a distinctive hospitality destination, we are developing the creative vision for an immersive experience designed especially for younger guests. The ambition extends beyond a traditional children’s club, bringing play, discovery, nature, culture and local craftsmanship together within one coherent world. During this initial concept phase, we are exploring several creative directions. Each places a different emphasis on qualities such as adventure, curiosity, connection, hospitality and craftsmanship. The selected narrative will eventually guide the experiences, spatial design, guest journey, naming and storytelling. The project is still evolving, but its ambition is clear: to… Read more: Creating a Meaningful World for Young Guests - The Power of Synergy: Stoerrr, STRIKR. & DSG
How three disciplines together are redefining Family Entertainment Center Development The world of leisure and hospitality is evolving rapidly. Traditional Family Entertainment Centers (FECs) are making way for immersive, active, and socially driven experiences. Within this shift, a powerful new collaboration is emerging: Stoerrr Leisure Concepts, STRIKR, and DSG Landscaping. Together, they represent not a traditional developer, but a next-generation leisure ecosystem—focused on experience, profitability, and speed of execution. One Vision, Three Areas of Expertise What makes this collaboration unique is the clear role each partner plays in developing modern FECs and experience centers. Stoerrr – Concept & Experience Stoerrr… Read more: The Power of Synergy: Stoerrr, STRIKR. & DSG - Stoerrr’s Next stop: Barbados
We’re proud to share that Studio Stoerrr has been invited to collaborate with a renowned resort on Barbados to develop a holistic interior concept, zoning strategy, and experiential design. Our role goes far beyond upgrading individual play spaces. The ambition is to shape a destination within a destination—one that feels seamless, iconic, and deeply connected across all areas. By carefully layering spatial storytelling, flow, and experience, the project aims to elevate guest enjoyment, extend dwell time, and strengthen family appeal throughout the resort. This assignment reflects our core belief: that thoughtfully designed leisure environments can become powerful drivers of experience,… Read more: Stoerrr’s Next stop: Barbados - Dunegolf. A new STRIKR. golf experience
Dunegolf at Camping de Lakens – A new STRIKR. experience in the making The 5 star Glamping – Camping de Lakens approached us a few months ago with a clear challenge. It was an ambitious task: transform a former 1,500 m² parking area into a characterful, dune-inspired minigolf experience. Exactly the kind of brief STOERRR was made for. From parking lot to iconic Dunegolf experience. Working closely together, we developed a completely new Dunegolf course. It drew inspiration from the surrounding dune landscape. It also embraced the relaxed beach vibe of the Kennemer Duincampings. The result:12 unique Dunegolf holes with… Read more: Dunegolf. A new STRIKR. golf experience - Active Family Experiences at MOA Sports Kids Club
Shaping the Future of Family Travel Experiences MOA Sports Kids Club is currently being developed with a clear ambition: to redefine how hotels engage families. As family travelers increasingly seek active, meaningful experiences, Stoerrr is designing a concept that brings children and parents closer through movement, play, and shared discovery. The idea behind MOA—More Of Activity—is evolving into a flexible framework that blends sports, games, and family‑focused challenges. While still in creation, the vision is to offer children a place where they can explore freely. It also gives parents the opportunity to participate, connect, or simply enjoy watching their kids… Read more: Active Family Experiences at MOA Sports Kids Club - STOERRR is heading into the mountains!
Community building Andermatt Stoerrr Leisure Concepts is proud to share that we’ve begun an exciting new assignment in the heart of the Swiss Alps! We are now developing an innovative activity hub, a dedicated family, kids, and teen club for the wonderful community of Andermatt. Our vision is to create a dynamic space that fosters connection, adventure, and unforgettable moments for residents and visitors alike. We’re eager to contribute to Andermatt’s vibrant landscape with this unique project. More to come soon! #Stoerrr #studiostrrr #andermatt #switzerland #activityhub #club #communitydevelopment #leisuredesign #familytravel #swissalps #kids #teens #kidsclubdesign - CONCEPTUAL WORK BY STOERRR
What Does “Conceptual Work” Mean? Conceptual work is the creative and strategic foundation of your hospitality experience. It’s where we define the big idea behind your brand and translate it into a clear, consistent guest experience. Before any design or execution happens, we create the blueprint that ensures everything feels connected and purposeful. Why It Matters In a competitive hospitality market, a strong concept makes your property stand out. It gives guests a reason to choose you—and remember you. What We Deliver The Result A hospitality experience that is cohesive, differentiated, and emotionally engaging—from the first impression to the last… Read more: CONCEPTUAL WORK BY STOERRR
