Creating Unique Leisure Concepts for Hotels and Resorts

Inspiring Indoor & Outdoor Leisure and Family Club Concepts: Playground Design Through Storytelling

Leisure & Playground Consultancy Work

Our Consultants help customers in creating leisure and play concepts for kids and families. We turn these into distinct indoor and outdoor designs for the hospitality industry.

Creation services

We passionately create strategic plans, design & style guides, and inspirational playbooks tailored for the hospitality family travel market. Understanding the unique needs of families, we develop a visual brand identity and comprehensive kids’ / family club & leisure activities for hotels, resorts, real estate developers, and property owners. Our heartfelt process embraces storytelling, imagination, and visualization, bringing ideas to life through artist impressions and detailed presentations for both interior and exterior designs.

Design Services by our studio

Studio STRRR designs Creative Concepts based on story telling, we create everlasting memories for your guests and staff.

Our design services include;

  • Strong storytelling
    We passionately craft unique storylines that serve as a heartfelt foundation for your development journey in design, activity creation, and branding. These distinctive stories create memorable guest experiences that truly enhance your hospitality brand, positioning it as a cherished choice for families. We believe that this multigenerational travel destination will become a beloved place that guests will eagerly return to.
  • Concept Creation
    We thoughtfully engage in strategic planning and creative idealization to design welcoming architectural and leisure environments for children and families. Our focus is on creating enchanting playgrounds, customized play units, and delightful mascots that use storytelling to foster connection. By establishing a vibrant identity for the family club and play spaces, we help the hotel brand offer a truly unique and memorable family travel experience.
  • Architecture
    A building, a cabin, a pavilion or a tree hut. We create concepts & design the preferred building for families and kids. We create playful, livable, recreational and workable connections & functions for the guests & staff.
  • Biophilic Interior Design
    In creating meaningful spaces for play and connection, we aim to foster warmth and inclusivity in family rooms and play areas. By thoughtfully integrating spaces for different age groups, such as kids’ clubs, teen lounges, and cozy zones for parents, we encourage joyful interactions and shared moments. Moreover, it’s essential to weave a seamless connection between these areas and others like the lobby, restaurant, pool, and outdoor spaces. At Stoerrr, we draw inspiration from the beauty of nature, embracing a Biophilic design approach that acknowledges our innate need for natural elements. Our designs aim to encourage a sense of well-being by incorporating organic shapes, natural materials, and sustainable resources, promoting harmony between people and their environment.
  • Unique Playground & Playscape Concepts
    We understand the importance of play in nurturing joy and connection. Our designs cater to both outdoor and indoor spaces, ensuring that playgrounds and playscapes are welcoming for all ages—kids, teens, parents, and even employees seeking a refreshing break in their workday. By creating inclusive environments, we promote healthier, happier interactions and a sense of community.
  • Bespoke Play Unit Design
    Immerse yourself in the enchanting world of playful design! We passionately create custom Playful objects and Play Art that captivate the hearts of all age groups, weaving together Storytelling and Concept creation to transform playgrounds and solitary play spaces in public areas, hotels, resorts, schools, kindergartens, museums, airports, shopping malls, and beyond. Let us ignite the magic of play and inspire joy in every corner of life!
  • Mascot Design
    Graphic design & illustration, Kids Club brand identity creation by using Story telling & Concept Creation

Stoerrr passionately crafts vibrant spaces where people gather to play and connect. We create immersive environments for Hotels, Resorts, Restaurants, Hospitals, Museums, Playful Offices, and Public Spaces that inspire joy and engagement.

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Create unforgettable hospitality experiences that captivate guests, drive revenue, and open the door to the family market

At Stoerrr, we craft immersive leisure concepts that enhance your hotel’s family-friendly appeal. Through bespoke interactive leisure hubs, engaging kids clubs, dynamic play areas, and enriching activity experiences, we transform everyday spaces into standout destinations. These signature elements are distilled into a comprehensive playbook, guiding seamless implementation and long-term impact.

Why Hotels & Resorts Choose Stoerrr

  • Boost Guest Satisfaction: Families stay longer and return more often when children are entertained.
  • Increase Revenue: Leisure zones drive bookings, restaurant visits, and extended stays.
  • Tailored to Your Brand: Every concept is designed to reflect your hotel’s identity and guest profile.
  • Safe & Sustainable: We use child-safe, eco-friendly materials that meet international standards.

Leisure Concepts for Hotels & Resorts

Indoor Kids Club, Teens Club & Playgrounds

Themed, modular play zones that fit seamlessly into lobbies, lounges, or dedicated family areas.

Leisure Activity Center – Competitive Socialising

Interactive Leisure Hub. A dynamic, guest-centric space designed to elevate social engagement through competitive games, playful experiences, and curated food & beverage offerings. Ideal for families, couples, solo travelers, and corporate groups

Sensory Rooms

Quiet, inclusive spaces for children with sensory needs—ideal for wellness-focused resorts.

Edutainment Corners

Creative zones with storytelling, puzzles, and interactive learning—perfect for rainy days or quiet evenings.


Success Stories

Family by JW” – Family Social Club at JW Marriott
A themed indoor family Social Club that increased family bookings by 35% in the first quarter.

Vibe City” – Family & Teens Leisure Center at Hard Rock Hotels & Resorts
A custom Family Entertainment District that became the resort’s most Instagrammed feature.

Let’s Design Your Hotel’s Next Attraction

Whether you’re upgrading a leisure facility, a kids’ club or launching a new family wing, Stoerrr is your creative partner.
📞 +31 6081369098
📧 contact@stoerrr.com

FAQs

How can Stoerrr help my hotel attract more families?

Stoerrr designs custom leisure spaces—like leisure activity zones, kids clubs, play areas, and edutainment experiences —that enhance your family-friendly offerings. These experiences increase guest satisfaction, repeat bookings, and social media engagement.

Do you offer branding or themed experiences for hotel chains?

Yes. We specialize in creating branded experiences that align with your hotel’s identity—whether it’s nature-themed, adventure-based, or wellness-focused. We develop total playbooks for your leisure offerings, we did that for JW Marriott, Marriott Vacations Club and Hard Rock Hotels & Resorts

What types of leisure concepts are best suited for hotels and resorts?

Hotels benefit most from compact, themed indoor play areas, family zones, kids clubs, splash zones near pools, sports activity areas, interactive leisure hubs and quiet sensory rooms. We tailor each concept to your space, brand, and guest profile.

Can Stoerrr work with limited space or existing architecture?

Absolutely. Our modular designs are flexible and can be integrated into lobbies, lounges, or underutilized areas without major renovations.

How long does it take to design and install a leisure concept?

Timelines vary based on complexity, but most hotel projects take 6–12 weeks from concept to completion of the design.

Is Stoerrr’s work compliant with safety and hospitality standards?

Yes. All our materials and designs meet EU safety regulations and hospitality industry standards. We prioritize child safety, durability, and ease of maintenance.

Ready to Transform Your Hospitality Space?

Let’s create a leisure experience that guests remember—and families return to.
Whether you’re launching a new venue or reimagining an existing one, we’ll help you design with purpose, emotion, and commercial impact.

Book here your free consultation

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Thank You for Reaching Out!

Your consultation request has been received, and we’re excited to learn more about your vision. One of our hospitality design specialists will be in touch within the next 1–2 business days to schedule your free concept consultation. In the meantime, feel free to explore our latest insights on immersive design and family-friendly hospitality. Let’s create something unforgettable—together.
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