3 Elements that Create Loyal Kids; Capturing the Traveling Family!
Exclusive Feature: The Market: The family travel market is booming; In fact it’s the fastest growing niche in the leisure market and with over 115 million holidays a year involving kids it’s also one that cannot be ignored by the hotel industry.
But today’s Parents are spoiled for choice by an overwhelming abundance of child friendly hotels and resorts with animation teams to take care of the kids.
So how do they make up their minds where to stay?
A major factor in their decision as to where they stay can be determined by their perception of the quality of the Kids Club within the hotel.
The standards that they demand are high. The Kids Clubs must be safe, entertaining, stimulating and also recognize the wishes of the modern parent. With worldwide obesity figures amongst children on the rise, the food provided must be healthy, nutritious and yet appealing to kids.
Parents want to pick up energy spent happy contented kids who have had the time of their lives.
The new breed
The new breed of Kids Clubs have recognised that a lick of bright paint and some toys and cushions will no longer cut the mustard. They combine cool design with a well thought- out pedagogical philosophy and play based learning programs1 to make sure that they are not just a place of fun and entertainment, but are an intelligent, healthy and stimulating environment where children can get the exercise and mental stimulation they need to trigger successful growth.
When it comes to the activities organised by the Kids Clubs, traditional arts and crafts are no longer enough to satisfy the new generation of eager learning kids.
Hotels are implementing highly creative and educational programs2, from The Waldorf Astoria’s Gladiator training in Rome, to The Ritz Carlton’s Ocean Futures Society, designed by Jean-Michel Cousteau to create awareness amongst children for environmental issues.
The 3 elements of the Kids club
The Kids Clubs of the future are stylishly designed based on Storytelling with a link to nature and with careful planning going into lighting, climate control and air quality. They are a perfect balance between fun and education.
By focussing on 3 key elements, exercise (indoor as well as outdoor), innovation and healthy eating, they not only make a child fitter and smarter but by stimulating both the body and brain actually make them happier.3
Happy children make for happy families and create a better customer experience all round that can dramatically increase the % of return customers in the travelling family segment.
When combined with an effective strategy for family rooms and child friendly dining schemes , the Kids Club can become a powerful tool to help hotels win ground in the ever growing travelling family market.
This is strictly an exclusive feature, reprints of this article in any shape or form without prior written approval from stoerrr.com is not permitted.
About the Author: Carl Mills is head of marketing at Stoerrr, A Dutch Design company for the next generation that develops advanced kids solutions for the leisure Industry, such as Kids Clubs and Family Room entertainment for hotels.
Studio Stoerrr is a design studio with many years of experience in concept & design development. The company started their innovations for kids by using a combination of skill, knowledge and the amazing learning curve of kids themselves.
Stoerrr is proud Partner of Mocinno International, the Hospitality Management company www.mocinno.com
We know now that more people live in cities than in rural areas. A lot of children don’t grow up with natural surroundings or at least within a green environment, they grow up among bricks. It’s up to us to do something about it. We have to educate people on a sublte way. So that a connection with nature will increase the population of happy and healthy children and therefor to have happy and healthy grown ups later on.
The Nature Kids Club is a fun place where kids and their families can spend time enjoying nature and learning new ways to live in harmony with our Earth! Kids can hang out here and really connect with their natural surroundings.
Link indoor with outdoor
To create this affinity with nature we will always link the interior of a Kids club to an outdoor environment or playground. We design Kids Clubs with an eco, nature and biophilic approach. That means we will implement real nature in the interior & play environment of a hotel Kids Club and use natural materials or materials with eco & safe certificate. All products are sourced from their eco certificate such as Cradle to Cradle or other Eco certificates.
Everything that we design will feature nature friendly and eco elements. From the interior and exterior play units, to workshop products and design products for interior design. It has been scientifically proven that humans need nature or a natural environment to be more happy and healthy, as this frees a lot endorphins which create happiness. As we also believe in our responsibility to help create physically healthier children, we also add a playful and fun sports and exercise element to our kids club and link this to exciting Outdoor Leisure concepts.
Outdoor Leisure Concepts
Tree-athlon – a nature leisure concept
Tree-athlon – a fun and exciting outdoor game that connects children and parents directly to nature.
It’s a great way for the whole family to enjoy an activate and educational day outdoors. To experience nature, using all their senses. To see, smell, taste, hear and really feel the beauty of their environment. Tree-athlon is a fun tour of the environment, with a guide and a fun game element. Guests can learn about the Eco-Hotel’s environment and complete simple missions. Kids and parents follow a route in nature where they have to use all their senses to find out the right answers. Using all your senses really frees a lot of endorphins which create an intense feeling of happiness.
It also combines exercise, education and entertainment, which all parents will think is a perfect combination. The objectives are to entertain, enlighten and create amazing experiences and unforgettable holiday memories. Guests can choose from different routes – locations and also between walking, a guided Nature Parkour (with tree climbing – branch hanging), mountain bike riding and even horseback riding.
There can also be a version for the sea environment where local fisherman take out families on the water and guests can learn about the sea life. They can even catch their own dinner and learn to cook it local style back at the resort. Tree-athlon would also create work for people living in the region, who would act as tour guides.
Our programs get kids outside exploring new activities, discovering lifelong skills and connecting with nature.
blooming hotel boasts eleven hectares of private dunes while the artistic village of Bergen is within a stone’s throw. This makes our hotel in the dunes – though we say so ourselves – the most attractive hotel in the Netherlands for a seaside vacation. Our hotel on one of the most beautiful beach coasts in the Netherlands provides every comfort to enjoy a pleasant and relaxed stay in Bergen aan zee in the Netherlands.
At blooming hotel everybody can flourish. Both rest-seekers and businessmen as well as families and those eager to learn. blooming inspires, creates, stimulates and unwinds. From reception to departure. From breakfast to dinner. From bedtime to awakening.
blooming has developed over more than half a century to become what it is today. Our intention is to surprise each and every one, every day again. In a natural environment, which is called blooming, it is all about creativity, personal attention and a quirky touch. Our aim is to make a long lasting impression to all our guests.
A Kids Club Concept for Rocco Forte Hotels & Resorts
In this Kids Club we combine active play, fun learning, healthy eating and relaxation with a storytelling journey through everything that makes Sicily such an amazing tourist destination. Our Storyteller will be Verdu the hedgehog, the symbol of the kids club.
The Vedura family program
The Vedura family program has a lot of different themes on offer, such as History, Astronomy, language, gardening, food and cooking, arts and sports. We propose to infuse all these elements within the Kids Club Design.
We will do this with a strong local character to reflect all the ingredients that make Sicily so alluring to families. We want to infuse the passion, fun, love of food, great sense of history, beautiful nature and rich past and achievements of Sicily within the Kids Club. We will also bring nature back into the interior, using natural greens and browns, peaceful sea blues and warm yellow and reds that reflect the passion and zest of Sicily.
This way a kids club can become a powerful tool to inspire, captivate and ensure that families will get an unforgettable holiday and remain happy and loyal customers to the Rocco Forte Hotel brand.
Children from 10-16 want to be active physically, communicate with each other digitally,
to hang out socially and have fun.
The Ten+ Youth Club has been designed specifically for hotels who are looking to
accommodate children of the age group 10-16, but only have a small area available to do this. Stoerrr uses innovative design and the latest play technology to captivate,
stimulate and educate children.
In the The Ten+ Youth Club kids are in control and can decide themselves what they need to be happy during their stay. If they are feeling active they can test their strength, speed and agility with the latest high tech climbing wall. An interactive digital game also provides them with an unlimited range of physical options, from trying their hand at the latest dance moves to a range of sports and fun activities.
Extra promotional Teenage Test labs
The Ten+ Youth Club can be expanded with a Teenage Test Lab theme days, where they can test and try out new products. These could be food & beverage, games, educational apps, sneakers, clothes and toys. Manufacturers/brands would host events such as kids cooking labs, new game or e-learning apps testing, sneaker testing and playing with the latest cool new toys. The hotel staff would not be burdened with extra work as the brand employees themselves would take care of the Lab.
Food and Beverage
The Ten+ Youth Club can be a great tool to persuade parents to choose which Hotel to stay as their preferred location for a weekend family brunch. Together with our partner Mocinno International we can create a tight link between the club and the brunch to create continuity, awareness and help increase F&B revenue.
The Ten+ Youth Club can work in every city and can also be easily adapted to work in different size areas.
Add 5 star glamour to your outdoor play areas with STRRR’s Play & Stay Cabins
The Play & Stay Cabins are an exciting and engaging place where children can play, learn and relax in the open air. Brought to you by Studio STRRR
These magical Play Cabins have been designed to captivate, stimulate and thrill children up to 14 years old. Shaped like local animals, the Play Cabins not only provide children with the opportunity for lots of active fun, with climbing walls, slides and other playing possibilities, but also offer a cool and safe place to relax and discover lots of fascinating facts about the local environment and wildlife.
The Animal Play Cabins are available in different modules, from a basic play only version to a more sophisticated module with comfortable overnight accommodation for the whole family, including toilet facilities. outside shower and playground surrounding.
If you are looking for something truly special to add that extra thrill and creativity to your outdoor play area, then The Play and Stay Cabins by STRRR are the perfect solution.
Unique eye-catcher for outdoor play area
Captivate children with their stunning design
Discover and learn about environment
Cool and Safe
We deliver Play & Stay Cabins and Tree Huts through Europe, Middle-East, Asia, Australia and USA. Delivery between 12-14 weeks. Interior for overnight stay can be custom made to match style of hotel.