We like that our leisure environments & playgrounds not only to be enjoyed by children, but also to have that artistic element, so that both children and parents, adults can enjoy, that remain in the memory of the vacationer. It will also strengthen it’s position of the hospitality brand. This way, higher return levels will be achieved.
Studio STRRR designed Arty Golf courses for Roompot park Klein Vink: The Foxes’ Gate golf course (starting point of the adventure golf), the Beaver track golf course, but also the Tankstation & the Observatory drive through for the Electronic Jeep Safari for children. All these Leisure objects are build with a combination of Pine wood and Corten Steel. The Corten Steel will evolve over time in a beautiful red-brown rust and the wood will evolve in greys. Build by Henk Decor, project guidance by Hans Imanse. The Jeep Safari, the Adventure mini golf course & Landscaping build by Sandee Groen.
Studio Stoerrr has joined a great project. A tender for a total concept for a 5 star resort in Madeira, to redevelop a plot of 16 hectare. The Hotel building, the lobby, accommodations, restaurants, pools, SPA, the Marina, outdoor area’s and of course lots of leisure and family fun indoor as well as outdoor. We’re broadening our horizons with our team and now buried deep in our dreams and concepts for this exciting new venture on the beautiful island of Madeira.
The services we offer;
Strategy & Analyses
Total Concept Development Hotel included Leisure facility & activity development
Redesign of all area’s indoor as well as outdoor – Restyle of all interiors (Villa’s, Appartments, Lobby, Restaurants, Retail etc.)
The worktitle for this pre-concept project is “Behind the Hilltops”
Just behind the hilltops lies a wonderful world worth exploring, where the very best that Madeira has to offer can be discovered in a tranquil, beautiful natural setting, right by the sea.
Different worlds collide here to form an intriguing and engaging holiday resort which will satisfy multiple target groups. Families with children looking for fun and relaxation, young adventurous couples and the older generation interested in culture, active holidays and traditional Portuguese cuisine.
Old world meets new world as we reinvent the idea of a traditional Portuguese fishing village by adding hip design that uses typical Madeiran influences, great locally sourced food and a wide range of activities, both active and relaxing which will please all generations.
Life behind the hills is Madeira as it was meant to be. With the warmth of both the sun and friendly smile of locals turning holidays into one big family affair where everybody feels welcome and will be ensured an unforgettable experience. The new hotel will become a home from home, providing a stress free, nature, health and local food inspired holiday with a strong authentic yet modern Madeira flavour.
Life behind the hills is not only real celebration of the best of Madeiran food & culture & style & life philosophy, but also a place to relax, rejuvenate and recharge those batteries.
We Keep you posted regarding this amazing challenge!
From the 5th of June 2021, the youngest guests at Roompot park Klein Vink can enjoy a completely renewed kids zone with VR technology
A complete concept in one space: kids club, playground, games and an all day café.
Including VR technology, touchscreens, floor projections, LED wall.
Fun, education and technology in perfect harmony
Arcen, Friday 4 June 2021 – Roompot park Klein Vink will open its completely renovated kids zone tomorrow. The Indoor fun & café will become a real attraction for lots of families. When creating this zone, Roompot paid a great deal of attention to the mix of digital experiences, a unique indoor play experience, discovery of the region and a varied offering of workshops.
The many loyal guests of the Roompot park Klein Vink in Arcen will not believe their eyes and ears when they step into the space where there was once just a playground. Roompot and a team of specialists transformed this space of no less than 526m² in 14 weeks into a unique Indoor fun & café where the whole family will have a fantastic time.
From 0 to 99 years old
Roompot has succeeded in creating unique experiences and a complete family concept in this space. Allowing the youngest guests to play in a safe natural space close to their parents. In the nest houses they can discover building cabinets with sustainable, safe toys made from cork and building blocks, picture books from which parents can read aloud to their children and cuddly toys with which they can enjoy fun role-playing games.
With the new unique and innovative experiences that are unprecedented at a holiday park, four to seven year olds can fully enjoy themselves in the same space as the teenage target group.
Studio Stoerrr is evolving more and more as a family concept developer. At the moment we are working on Style Book Development for JW Marriott International and on a Strategic Plan for a family Centered Wellness Club for an Eco Resort in Portugal, both indoor and outdoor plans to be developed….
The 21st century guest is used
to experiencing digital self- service wherever they go. At airports, train stations, movie theatres
and even at fast food restaurants. One area where this has not yet happened is
When guests enter a lobby they are usually
faced with an enormous front desk where they have to stand in line to check in
and wait for their credit card to be checked before they receive the key to
For some guests this can be a daunting and
tiring process. Especially after a long days travelling, with an energetic and
impatient 5 year old in tow. Sometimes you just want to walk in, get face to
face friendly service and get to your room for that refreshing shower as
quickly as possible, without having to listen to the complaints of other guests
waiting in line before you.
So why not streamline this process. Shorten
the waiting time and give your guests a warmer welcome? How? By ditching the
desk and implementing new technology to automate the check in.
By Removing the physical barrier between
host and guest, you have the opportunity to create a more personal, human touch.
Welcome your guests as if into your home, into a living room type atmosphere
with cosy check in lounges where guests have the freedom to check in
themselves, but can also ask a personal check in assistant for help if
required. One who actually makes eye contact with you and smiles instead of
staring at his computer screen while he checks your details.
First impressions are everything. So why not design the perfect environment to warmly welcome your guests in your lobby and use technology to speed up the check in process. This way you can also turn your reception area into a multi functional area that is 100% in line with your overall hotel concept.
So if you’re ready to give
your guests the 21st century welcome they deserve and desire, ditch
the desk! Replace it with a homely welcome area. Add a little fun and a large
dose of technology and be amazed at what you can achieve.
Carl Mills – Storyteller & Concept Creator at Studio Stoerrr
Studio Stoerrr created in total 1100 square meter unique outdoor playground concepts for Marriott Hotels & Resorts in Italy, a five star Hotel Group. The opening of both playgrounds will be spring of 2020.
Stoerrr is designing a new Kids Club Concept for Vinpearl Hotels & Resorts Vietnam
Every child loves to play and every child loves a good story!
The Story starts with a young boy Po, who is exploring his talents, the Tree of Wisdom is giving him the answer…
We are in the process of designing a Kids Club Concept for Vinpearl Hotels and Resorts (VinGroup) in Vietnam. Stoerrr – Kids Concepts uses storytelling to develop new concepts in the leisure and hospitality sector. We are using natural elements to strengthen this Concept Story.
This Kids Club will be an activity & talent center with lots of workshops such as Perfomance, Arts & Crafts, Cooking workshops and of course there will be a Playground.
Do you want to know more about this Concept and the Story of Po? We understand the need to distinguish from others…
3 Elements that Create Loyal Kids; Capturing the Traveling Family!
Exclusive Feature: The Market: The family travel market is booming; In fact it’s the fastest growing niche in the leisure market and with over 115 million holidays a year involving kids it’s also one that cannot be ignored by the hotel industry.
But today’s Parents are spoiled for choice by an overwhelming abundance of child friendly hotels and resorts with animation teams to take care of the kids.
So how do they make up their minds where to stay?
A major factor in their decision as to where they stay can be determined by their perception of the quality of the Kids Club within the hotel.
The standards that they demand are high. The Kids Clubs must be safe, entertaining, stimulating and also recognize the wishes of the modern parent. With worldwide obesity figures amongst children on the rise, the food provided must be healthy, nutritious and yet appealing to kids.
Parents want to pick up energy spent happy contented kids who have had the time of their lives.
The new breed
The new breed of Kids Clubs have recognised that a lick of bright paint and some toys and cushions will no longer cut the mustard. They combine cool design with a well thought- out pedagogical philosophy and play based learning programs1 to make sure that they are not just a place of fun and entertainment, but are an intelligent, healthy and stimulating environment where children can get the exercise and mental stimulation they need to trigger successful growth.
When it comes to the activities organised by the Kids Clubs, traditional arts and crafts are no longer enough to satisfy the new generation of eager learning kids.
Hotels are implementing highly creative and educational programs2, from The Waldorf Astoria’s Gladiator training in Rome, to The Ritz Carlton’s Ocean Futures Society, designed by Jean-Michel Cousteau to create awareness amongst children for environmental issues.
The 3 elements of the Kids club
The Kids Clubs of the future are stylishly designed based on Storytelling with a link to nature and with careful planning going into lighting, climate control and air quality. They are a perfect balance between fun and education.
By focussing on 3 key elements, exercise (indoor as well as outdoor), innovation and healthy eating, they not only make a child fitter and smarter but by stimulating both the body and brain actually make them happier.3
Happy children make for happy families and create a better customer experience all round that can dramatically increase the % of return customers in the travelling family segment.
When combined with an effective strategy for family rooms and child friendly dining schemes , the Kids Club can become a powerful tool to help hotels win ground in the ever growing travelling family market.
This is strictly an exclusive feature, reprints of this article in any shape or form without prior written approval from stoerrr.com is not permitted.
About the Author: Carl Mills is head of marketing at Stoerrr, A Dutch Design company for the next generation that develops advanced kids solutions for the leisure Industry, such as Kids Clubs and Family Room entertainment for hotels.
Studio Stoerrr is a design studio with many years of experience in concept & design development. The company started their innovations for kids by using a combination of skill, knowledge and the amazing learning curve of kids themselves.
Stoerrr is proud Partner of Mocinno International, the Hospitality Management company www.mocinno.com
We know now that more people live in cities than in rural areas. A lot of children don’t grow up with natural surroundings or at least within a green environment, they grow up among bricks. It’s up to us to do something about it. We have to educate people on a sublte way. So that a connection with nature will increase the population of happy and healthy children and therefor to have happy and healthy grown ups later on.
The Nature Kids Club is a fun place where kids and their families can spend time enjoying nature and learning new ways to live in harmony with our Earth! Kids can hang out here and really connect with their natural surroundings.
Link indoor with outdoor
To create this affinity with nature we will always link the interior of a Kids club to an outdoor environment or playground. We design Kids Clubs with an eco, nature and biophilic approach. That means we will implement real nature in the interior & play environment of a hotel Kids Club and use natural materials or materials with eco & safe certificate. All products are sourced from their eco certificate such as Cradle to Cradle or other Eco certificates.
Everything that we design will feature nature friendly and eco elements. From the interior and exterior play units, to workshop products and design products for interior design. It has been scientifically proven that humans need nature or a natural environment to be more happy and healthy, as this frees a lot endorphins which create happiness. As we also believe in our responsibility to help create physically healthier children, we also add a playful and fun sports and exercise element to our kids club and link this to exciting Outdoor Leisure concepts.
Outdoor Leisure Concepts
Tree-athlon – a nature leisure concept
Tree-athlon – a fun and exciting outdoor game that connects children and parents directly to nature.
It’s a great way for the whole family to enjoy an activate and educational day outdoors. To experience nature, using all their senses. To see, smell, taste, hear and really feel the beauty of their environment. Tree-athlon is a fun tour of the environment, with a guide and a fun game element. Guests can learn about the Eco-Hotel’s environment and complete simple missions. Kids and parents follow a route in nature where they have to use all their senses to find out the right answers. Using all your senses really frees a lot of endorphins which create an intense feeling of happiness.
It also combines exercise, education and entertainment, which all parents will think is a perfect combination. The objectives are to entertain, enlighten and create amazing experiences and unforgettable holiday memories. Guests can choose from different routes – locations and also between walking, a guided Nature Parkour (with tree climbing – branch hanging), mountain bike riding and even horseback riding.
There can also be a version for the sea environment where local fisherman take out families on the water and guests can learn about the sea life. They can even catch their own dinner and learn to cook it local style back at the resort. Tree-athlon would also create work for people living in the region, who would act as tour guides.
Our programs get kids outside exploring new activities, discovering lifelong skills and connecting with nature.