A little over 10 years ago I (Koen Crommentuijn) started to make a cupboard from biobased materials. I felt I really had to make this cabinet for a nursery, because of my feelings about toxic outflow of, among other things, Formaldehyde from plywood & sheet material. I thought that children were our future, so I wanted a product with minimal emissions. I was looking for a biobased sheet material and then came across Ecoboard – a sheet made of straw, an alternative to MDF and finished with Auro, then one of the few eco paints on the market from Germany. I thought the result was great. Well, I had it made after all, It was a super finished, completely Biobased cupboard, with no screws and all parts glued togetherwith bioresin glue …. however I’m no salesman or producer, but just a creative mind ….so the idea stayed in the cupboard.
Fast forward over 10 years later to Studio STRRR, the design company I set up with my fellow creative mind Carl Mills. We are now firmly entrenched in the leisure sector developing family concepts for hotels and will soon enter the school sector…that Biobased Circular spark started glowing inside me again and we now intend to market Biobased Circular children’s furniture & play objects.
However, unlike 10 years ago, we now have the know how, suppliers, customers and a network which really believes in our mission. So yes my dream of going biobased will become reality soon. Idea and concept development is in full swing…We will keep you all posted!
3 Elements that Create Loyal Kids; Capturing the Traveling Family!
Exclusive Feature: The Market: The family travel market is booming; In fact it’s the fastest growing niche in the leisure market and with over 115 million holidays a year involving kids it’s also one that cannot be ignored by the hotel industry.
But today’s Parents are spoiled for choice by an overwhelming abundance of child friendly hotels and resorts with animation teams to take care of the kids.
So how do they make up their minds where to stay?
A major factor in their decision as to where they stay can be determined by their perception of the quality of the Kids Club within the hotel.
The standards that they demand are high. The Kids Clubs must be safe, entertaining, stimulating and also recognize the wishes of the modern parent. With worldwide obesity figures amongst children on the rise, the food provided must be healthy, nutritious and yet appealing to kids.
Parents want to pick up energy spent happy contented kids who have had the time of their lives.
The new breed
The new breed of Kids Clubs have recognised that a lick of bright paint and some toys and cushions will no longer cut the mustard. They combine cool design with a well thought- out pedagogical philosophy and play based learning programs1 to make sure that they are not just a place of fun and entertainment, but are an intelligent, healthy and stimulating environment where children can get the exercise and mental stimulation they need to trigger successful growth.
When it comes to the activities organised by the Kids Clubs, traditional arts and crafts are no longer enough to satisfy the new generation of eager learning kids.
Hotels are implementing highly creative and educational programs2, from The Waldorf Astoria’s Gladiator training in Rome, to The Ritz Carlton’s Ocean Futures Society, designed by Jean-Michel Cousteau to create awareness amongst children for environmental issues.
The 3 elements of the Kids club
The Kids Clubs of the future are stylishly designed based on Storytelling with a link to nature and with careful planning going into lighting, climate control and air quality. They are a perfect balance between fun and education.
By focussing on 3 key elements, exercise (indoor as well as outdoor), innovation and healthy eating, they not only make a child fitter and smarter but by stimulating both the body and brain actually make them happier.3
Happy children make for happy families and create a better customer experience all round that can dramatically increase the % of return customers in the travelling family segment.
When combined with an effective strategy for family rooms and child friendly dining schemes , the Kids Club can become a powerful tool to help hotels win ground in the ever growing travelling family market.
This is strictly an exclusive feature, reprints of this article in any shape or form without prior written approval from stoerrr.com is not permitted.
About the Author: Carl Mills is head of marketing at Stoerrr, A Dutch Design company for the next generation that develops advanced kids solutions for the leisure Industry, such as Kids Clubs and Family Room entertainment for hotels.
Studio Stoerrr is a design studio with many years of experience in concept & design development. The company started their innovations for kids by using a combination of skill, knowledge and the amazing learning curve of kids themselves.
Stoerrr is proud Partner of Mocinno International, the Hospitality Management company www.mocinno.com
We know now that more people live in cities than in rural areas. A lot of children don’t grow up with natural surroundings or at least within a green environment, they grow up among bricks. It’s up to us to do something about it. We have to educate people on a sublte way. So that a connection with nature will increase the population of happy and healthy children and therefor to have happy and healthy grown ups later on.
The Nature Kids Club is a fun place where kids and their families can spend time enjoying nature and learning new ways to live in harmony with our Earth! Kids can hang out here and really connect with their natural surroundings.
Link indoor with outdoor
To create this affinity with nature we will always link the interior of a Kids club to an outdoor environment or playground. We design Kids Clubs with an eco, nature and biophilic approach. That means we will implement real nature in the interior & play environment of a hotel Kids Club and use natural materials or materials with eco & safe certificate. All products are sourced from their eco certificate such as Cradle to Cradle or other Eco certificates.
Everything that we design will feature nature friendly and eco elements. From the interior and exterior play units, to workshop products and design products for interior design. It has been scientifically proven that humans need nature or a natural environment to be more happy and healthy, as this frees a lot endorphins which create happiness. As we also believe in our responsibility to help create physically healthier children, we also add a playful and fun sports and exercise element to our kids club and link this to exciting Outdoor Leisure concepts.
Outdoor Leisure Concepts
Tree-athlon – a nature leisure concept
Tree-athlon – a fun and exciting outdoor game that connects children and parents directly to nature.
It’s a great way for the whole family to enjoy an activate and educational day outdoors. To experience nature, using all their senses. To see, smell, taste, hear and really feel the beauty of their environment. Tree-athlon is a fun tour of the environment, with a guide and a fun game element. Guests can learn about the Eco-Hotel’s environment and complete simple missions. Kids and parents follow a route in nature where they have to use all their senses to find out the right answers. Using all your senses really frees a lot of endorphins which create an intense feeling of happiness.
It also combines exercise, education and entertainment, which all parents will think is a perfect combination. The objectives are to entertain, enlighten and create amazing experiences and unforgettable holiday memories. Guests can choose from different routes – locations and also between walking, a guided Nature Parkour (with tree climbing – branch hanging), mountain bike riding and even horseback riding.
There can also be a version for the sea environment where local fisherman take out families on the water and guests can learn about the sea life. They can even catch their own dinner and learn to cook it local style back at the resort. Tree-athlon would also create work for people living in the region, who would act as tour guides.
Our programs get kids outside exploring new activities, discovering lifelong skills and connecting with nature.
For the award winning Vommuli Resort Stoerrr – Concepts created the Kids Club and selected high quality kids design & play products for the play & workshop area & kitchen. High quality design make sure that children are happy and the whole family will enjoy the stay at Vommuli Resort. Picture below Kids Club Play area, arts & crafts workshop and a small selection of the products like toys, children’s furniture, Kitchen equipment and play objects that has been installed in the Kids Club Area.
Kids Club Play Area, Arts & Crafts workshop
Kids Club Kitchen & cooking workshops
Kids Club Vommuli Resort Product Sourcing & Styling
St. Regis Vommuli Resort Maldives opened on november 2016
The highly anticipated St. Regis Maldives Vommuli Resort by hospitality giant Starwood Hotels & Resorts opened on 1 November 2016.
Reviews on St.Regis Vommuli Resort, Maldives, Starwood Hotels
“The staff at the kids club were also tremendous. They had great activities for the kids, mixing quiet time of arts and crafts with active time running around playing indoor soccer and going out on the playground. In terms of food we would recommend the Kids Pass for your children’s meal options, which at $30/day for lunch and dinner is a great way to avoid having to buy them a $50 entre they may not eat. We spent Christmas at the resort, and this again showed how they spared no expense. The kids club organized a Christmas tree lighting party with carols and snacks. Kids went around the island caroling. Christmas morning Santa arrived on a Jet Ski bearing personalized gifts for each of the children, while parents were treated to champagne.”
“Mummy, can I go to the Kid’s Club please?” That’s my 6 year old son’s favorite place to check out everyday at Stregis Maldives. He had lots of fun playing with the other kids he met there and also participating in the fun-filled and educational activities which were properly planned on a daily basis. He was very reluctant to leave the beautiful resort cause he said he will miss the kids club very much.- Thanks to Eeklin, Tripadvisor Contributor from Malaysia