Studio Stoerrr has joined a great project. A tender for a total concept for a 5 star resort in Madeira, to redevelop a plot of 16 hectare. The Hotel building, the lobby, accommodations, restaurants, pools, SPA, the Marina, outdoor area’s and of course lots of leisure and family fun indoor as well as outdoor. We’re broadening our horizons with our team and now buried deep in our dreams and concepts for this exciting new venture on the beautiful island of Madeira.
The services we offer;
Strategy & Analyses
Total Concept Development Hotel included Leisure facility & activity development
Redesign of all area’s indoor as well as outdoor – Restyle of all interiors (Villa’s, Appartments, Lobby, Restaurants, Retail etc.)
The worktitle for this pre-concept project is “Behind the Hilltops”
Just behind the hilltops lies a wonderful world worth exploring, where the very best that Madeira has to offer can be discovered in a tranquil, beautiful natural setting, right by the sea.
Different worlds collide here to form an intriguing and engaging holiday resort which will satisfy multiple target groups. Families with children looking for fun and relaxation, young adventurous couples and the older generation interested in culture, active holidays and traditional Portuguese cuisine.
Old world meets new world as we reinvent the idea of a traditional Portuguese fishing village by adding hip design that uses typical Madeiran influences, great locally sourced food and a wide range of activities, both active and relaxing which will please all generations.
Life behind the hills is Madeira as it was meant to be. With the warmth of both the sun and friendly smile of locals turning holidays into one big family affair where everybody feels welcome and will be ensured an unforgettable experience. The new hotel will become a home from home, providing a stress free, nature, health and local food inspired holiday with a strong authentic yet modern Madeira flavour.
Life behind the hills is not only real celebration of the best of Madeiran food & culture & style & life philosophy, but also a place to relax, rejuvenate and recharge those batteries.
We Keep you posted regarding this amazing challenge!
The 21st century guest is used
to experiencing digital self- service wherever they go. At airports, train stations, movie theatres
and even at fast food restaurants. One area where this has not yet happened is
When guests enter a lobby they are usually
faced with an enormous front desk where they have to stand in line to check in
and wait for their credit card to be checked before they receive the key to
For some guests this can be a daunting and
tiring process. Especially after a long days travelling, with an energetic and
impatient 5 year old in tow. Sometimes you just want to walk in, get face to
face friendly service and get to your room for that refreshing shower as
quickly as possible, without having to listen to the complaints of other guests
waiting in line before you.
So why not streamline this process. Shorten
the waiting time and give your guests a warmer welcome? How? By ditching the
desk and implementing new technology to automate the check in.
By Removing the physical barrier between
host and guest, you have the opportunity to create a more personal, human touch.
Welcome your guests as if into your home, into a living room type atmosphere
with cosy check in lounges where guests have the freedom to check in
themselves, but can also ask a personal check in assistant for help if
required. One who actually makes eye contact with you and smiles instead of
staring at his computer screen while he checks your details.
First impressions are everything. So why not design the perfect environment to warmly welcome your guests in your lobby and use technology to speed up the check in process. This way you can also turn your reception area into a multi functional area that is 100% in line with your overall hotel concept.
So if you’re ready to give
your guests the 21st century welcome they deserve and desire, ditch
the desk! Replace it with a homely welcome area. Add a little fun and a large
dose of technology and be amazed at what you can achieve.
Carl Mills – Storyteller & Concept Creator at Studio Stoerrr
Hotel kids clubs. Just extra service or also extra source of revenue?
Is your kids club making money for you? Do you regard it as a necessary service for your guests with young children or do you also see the potential to turn it into a good stream of revenue? With a strong storytelling concept, captivating and creative activities and inspiring design, your kids club could be far more than just another extra service for the family audience, it can become a self- sufficient revenue generator that ensures the loyalty and business of your guests for generations to come.
Mini VIP 1850, L’Apogee Courchevel, France
Missed opportunity for repeat business
Most hotels have a dilemma when it comes to children’s entertainment. They need a kids club for their family guests, but don’t want to spend too much on it. From my experience talking to a lot of kids club project managers there are 2 main reasons why kids clubs are not given the attention they deserve. The first is a lack of expertise within the hotel regarding what a kids club should be, contain and look like. The second is simply because it is not regarded as being of high enough importance to spend a reasonable budget on. The end result is more than often just a fairly nice piece of design without a heart and soul or the pedagogic expertise to really capture the imagination of the children. This is a missed opportunity, as winning the hearts of the children is vital for repeat business. Win the kids over and they will win over their parents, your clients, to return back to the hotel next year. Wow them and you’ll have a guest for life. Kids become adults and have kids themselves. Give them the holiday they will never forget. With a cool, fun and creative kids club. With interesting and inspiring activities. Happy kids make for happy holidays as every parent will confirm. So take the time, energy and money to create something special. It could reward you with repeat business and customers for life.
Kids love a good story, so it makes sense to weave a great one into the fabric of your children’s concept. A story is the most simple way to captivate kids. Unfortunately, most kids clubs do not tell a story and are put together by a designer who is not a specialist in the family sector. A story should also be immersed into the design details of the kids club and the activities offered in the club, so that it becomes one big giant adventure, instead of a series of unconnected activities and areas. Immersing storytelling into a kids concept should be kept fairly simple and be relevant by using local myths or legends that can give children extra insight into the country or place they are staying in. Creating fictional characters that act as fun educational ambassadors is also an effective way to add some extra narrative power to your concept.
360 degrees of family fun
The hotel kids club of the future should be more than simply an extra service for guests with young children. If linked correctly to the rest of the hotel, such as the food and beverage and bedrooms and when coupled with a strong loyalty programme, they can become a great way to increase client retention and loyalty and ultimately become good revenue generators through an increase in repeat business. Kids clubs can also generate extra revenue through merchandising, paid family excursions organized by the hotel, dedicated kids club menus in the main restaurant and kids branded room service menus. A good family hotel should provide 360 degrees of family fun. From the moment a client books, to the moment he returns home. A guest should be made to feel as if the hotel is 100% dedicated to providing the perfect holiday for all the family during every phase of his holiday.
Expertise and consulting
When the toilets are blocked, you call a plumber? When a light is broken an electrician. But when a kids club is required, quite often a design agency with no real knowledge of the family sector is used. Pool managers are promoted to kids club managers and put in charge of kids club creation projects. Without the expertise that’s needed or the correct guidance, the end results are what 90% of current kids clubs look like. Pretty design, with no real substance. Uninspiring, unimaginative and ineffective. A missed opportunity. To get the most out of your budget and really create a kids club that get start generating loyalty and revenue for you, consult an expert with the knowledge, skills and creativity to create the kids club your hotel and guests deserve!
Author: Carl Mills is Storyteller & Marketeer at Stoerrr – Kids Concepts. Stoerrr is working for 5 star international Hotels & Resorts & commercial Playgrounds.