A little over 10 years ago I (Koen Crommentuijn) started to make a cupboard from biobased materials. I felt I really had to make this cabinet for a nursery, because of my feelings about toxic outflow of, among other things, Formaldehyde from plywood & sheet material. I thought that children were our future, so I wanted a product with minimal emissions. I was looking for a biobased sheet material and then came across Ecoboard – a sheet made of straw, an alternative to MDF and finished with Auro, then one of the few eco paints on the market from Germany. I thought the result was great. Well, I had it made after all, It was a super finished, completely Biobased cupboard, with no screws and all parts glued togetherwith bioresin glue …. however I’m no salesman or producer, but just a creative mind ….so the idea stayed in the cupboard. 

Fast forward over 10 years later to Studio STRRR,  the design company I set up with my fellow creative mind Carl Mills. We are now firmly entrenched in the leisure sector developing family concepts for hotels and will soon enter the school sector…that Biobased Circular spark started glowing inside me again and we now intend to market Biobased Circular children’s furniture & play objects.

However, unlike 10 years ago, we now have the know how, suppliers, customers and a network which really believes in our mission. So yes my dream of going biobased will become reality soon. Idea and concept development is in full swing…We will keep you all posted! 

Sketches style Biobased Kids & Family Furniture

In the category: Creative new ideas

Do you have 2 or more lifts in your hotel or office building?

That’s a lot of lifts, we think at Studio STRRR, especially if you want healthy people in your building who like a bit of a challenge.

Why not create a challenging play and climbing shaft in 1 of the elevator shafts. With varying levels of difficulty, where you can climb from plateau to plateau using nets, climbing stones and rock walls. Go trampoline jumping on a trampoline at the 5th floor level… then climb into an oasis of greenery on floor 3 where you can rest and pick strawberries from a vertical wall fruit garden. Sounds amazing, doesn’t it!

Studio STRRR creates innovative family leisure concepts, from initial idea to full concept development…!

#playhotel #healthy #lifestyle #sustainability #hospitality #leisure #playground #family #hotel #travel #newidea #studioSTRRR

In the category: Creative new ideas

Would you like to climb to your Hotel room? When you are visiting a family hotel in the City Center, it would be awesome to check in and bouldering your way to your room or suite…together with your family or friends perhaps. A climbing wall positioned by the check-in desk directly in the lobby. This could be the next thing in combining leisure with pleasure. Be active, playful and have a healthy lifestyle all the way…

#playhotel #healthy #lifestyle #sustainability #hospitality #leisure #playground #family #hotel #travel #newidea #studioSTRRR

Studio Stoerrr has joined a great project. A tender for a total concept for a 5 star resort in Madeira, to redevelop a plot of 16 hectare. The Hotel building, the lobby, accommodations, restaurants, pools, SPA, the Marina, outdoor area’s and of course lots of leisure and family fun indoor as well as outdoor. We’re broadening our horizons with our team and now buried deep in our dreams and concepts for this exciting new venture on the beautiful island of Madeira.

The services we offer;

  • Strategy & Analyses
  • Revenue Development
  • Total Concept Development Hotel included Leisure facility & activity development
  • Redesign of all area’s indoor as well as outdoor – Restyle of all interiors (Villa’s, Appartments, Lobby, Restaurants, Retail etc.)

The worktitle for this pre-concept project is “Behind the Hilltops”

Just behind the hilltops lies a wonderful world worth exploring, where the very best that Madeira has to offer can be discovered in a tranquil, beautiful natural setting, right by the sea.

Different worlds collide here to form an intriguing and engaging holiday resort which will satisfy multiple target groups. Families with children looking for fun and relaxation, young adventurous couples and the older generation interested in culture, active holidays and traditional Portuguese cuisine.

Old world meets new world as we reinvent the idea of a traditional Portuguese fishing village by adding hip design that uses typical Madeiran influences, great locally sourced food and a wide range of activities, both active and relaxing which will please all generations.

Life behind the hills is Madeira as it was meant to be. With the warmth of both the sun and friendly smile of locals turning holidays into one big family affair where everybody feels welcome and will be ensured an unforgettable experience. The new hotel will become a home from home, providing a stress free, nature, health and local food inspired holiday with a strong authentic yet modern Madeira flavour.

Life behind the hills is not only real celebration of the best of Madeiran food & culture & style & life philosophy, but also a place to relax, rejuvenate and recharge those batteries.

We Keep you posted regarding this amazing challenge!